4 Keys To Know About When Evaluating The Market America UnFranchise Business Presentation

It’s quite the elegant and abstract, yet severely simple canvas that the Market America UnFranchise® business presentation creates. You can choose to spare yourself the 1 ½ hour presentation (UBP) at a hotel, or skip on visiting a home business presentation (HBP). A final conventional option of seeing the Market America UnFranchise® business presentation is to visit the local coffee shop meeting or watch a Webinar.

Truth be told, the MA business is the most incredible system ever created. It’s pioneered a new paradigm, while simultaneously developing an economic synergy amongst a team oriented business model like no other ever devised.

Because the distribution, marketing and economic trends that give us power in today’s economy will never be the same again, coupled with how MA continues to mean so much to so many, it’s truly is indescribable to pin-point in writing all the facets of its fancies, but let me do my best.

Below are 4 keys that you must be aware of when conducting due diligence on the Market America UnFranchise® business presentation that you won’t regret learning about in this article.

MA Is A Product Brokerage Company – Market America represents both exclusive and non-exclusive branded products. Some of the exclusive product categories fall under the scope of health and nutrition, cosmetics, skin care, anti-aging, digital technologies, green products, financial services, personal care and internet marketing training and coaching. As for non-exclusive products; MA has caught the eyes of over 3,500 retail giants because of the allure of their online infrastructure. Being 54th on the Internet Retailer’s Top 100 poll has provided a large incentive for companies like Victoria Secret, Hallmark, Home Depot, iTunes, Target, Sears, Barnes and Noble, Kmart, Travelocity and a whole host of others have sided to compensate individuals when a sale is actually made, rather than paying for and going about advertising and marketing the “old age” way, which sees a non-scalable and untraceable budget go to waste often times.

MA Is Leading The Direct Marketing Insurgence – Whether it be from marketing or selling a product or service online or offline, sharing a video or blog post, sending off an email blast to over 5.7 million people, being featured in an acclaimed publication and driving the traffic back to their web infrastructure, “rubbing elbows” at the hottest fashion events and documenting it via the television or being on the cutting edge of social media marketing, the Market America UnFranchise® business presentation covers it all!

MA Has Led The One-To-One Marketing Movement For 19 Years – Have you experienced going into the grocery, pet or book store and had the clerk ask you if you had (their store) savings card? Although this is standard practice these days, I believe the intention of the store to capture this information is to individually tailor their marketing campaigns towards a customer’s buying tendencies.

MA And The UnFranchise® Have Created A Whole New Economy – There is no disputing that even in this frail economy, the Market America UnFranchise® Business presentation and the MA model is completely flawless from every facet. Truth be told, it doesn’t matter where your entrepreneurial interests lie, this opportunity provides everything for somebody and something for everybody.

As you side with sensibility and leave the experience of feeling like you’re getting a drink from a fire-hydrant when researching the Market America UnFranchise business presentation [http://profitableonlinefranchises.com/market-america-unfranchise-review/], you will never need to know much more than how to read an email, send a Facebook message or how to invite people to browse this “game changer” opportunity and position your business at the forefront of this “new age” distribution, marketing and economic pipeline that is exploding as I write to you.

Because things are drastically different from the “old age”, the Market America UnFranchise business plan [http://profitableonlinefranchises.com/market-america-unfranchise-review/] provides any forward thinking entrepreneur a chance to find true prosperity in today’s economy.

Idea Age Small Business Strategy – How to Design Business Models For Winning in the 21st Century

Knowing how to design business models for creating new market spaces and immobilizing your competition will be the ultimate business strategy skill for the 21st century. It doesn’t matter whether you are a local service business, a retail operation, or a manufacturer of industrial equipment, understanding the fundamentals of business model innovation will be key to your continued success.

1. Define Your Target Customer (and Your Peripheral Non-Customer)

The one concept I share that most shocks any of the audiences I speak to is the idea that the non-customer you currently ignore is almost as important as the customer you are currently targeting for your products and services. Of course I don’t mean just any non-customer, but the type of customer I describe as your “peripheral non-customer”.

Your peripheral non-customer is one that you do not currently target but could easily target given your mix of organizational abilities, relationships and assets. Very often, peripheral customers are being served by your neighbors in the value chain and by some of your indirect competitors. Forming the habit of thinking about and monitoring peripheral non-customers can help CEOs and leaders identify potentially disruptive market trends in adjacent industries.

2. Targeting Profit Zones

In his masterful book “Profit Zones”, Dr. Adrian Slywotzky clearly illustrates how profits can migrate up and down activity segments within the value chain, or along the lines of information-based vs. product-based value propositions. As an executive and business leader, your annual and quarterly strategy review sessions should include a clear program for monitoring where the areas of “high margin” return are moving to in your industry.

3. Developing Your Unique Selling Proposition

In the decades since Rosser Reeves first publicized the concept of a unique selling proposition, lazy managers and business executives have increasingly abdicated their responsibility to search for business model innovations that can be crystallized into a short, concise and memorable selling argument.

If you carefully examine competition-destroying businesses like Cirque Du Soleil and Southwest Airlines, you will find that beneath the smiles and favorable customer reviews lie unique business designs that can be communicated in a unique selling argument.

4. Shutting Out Your Competition (Strategic Control)

One of the most powerful insights you can have in your business is a strategic business mapping tool known as the “strategic control index”. This is a very simple but powerful framework for identifying whether your business model covers enough points to dictate or control the moves made by your competitors. Some points on the strategic control index include elements like:

Having a commoditized product with a 20% plus cost advantage
Ownership of a clearly differentiated brand
Ownership of the key customer relationships
Dominance of the key communication and distribution channels
Ownership of Industry-wide standards

When you are able to place your organization and competitors on a map that clearly indicates who owns which strategic control points, you will generate business model innovations that acknowledge the most important competitive realities in your industry.

5. Scoping Out Your Blue Oceans

Perhaps the most important single business (and marketing) strategy decision you can make after customer selection is in the scope of your projects and your services. These two elements are necessary prerequisites for developing a relevant and marketable value proposition. The “Blue Ocean” strategy as articulated by Dr. W. Chan Kim and Renee Marbougne provides a very useful set of tools for making decisions on the scope of your offerings.

They conceived of a tool called a strategy canvas which graphically maps out factors that the customers care about and how various competitors accounted for, and combined those factors to create their business designs.

Domino’s Pizza disrupted the Pizza industry by emphasizing factors like speed and delivery while intentionally reducing or cutting out other factors like sit-down restaurants, taste tests, etc.

Carefully consider the profitability of every offering you make available to the marketplace. Design your business model to cater to clearly identified customer priorities rather than industry traditions, personal intuition or hearsay. Your profitability will depend on it.

Practical Business Tips – 5 Questions to Ask When Creating a Business Model

If you have never started a company before then beginning with a business model can be the ticket to your success. It is easier to get moving when you have a template than it is to build from a blank canvas. This article looks at five considerations for selecting a business model.

#1) Where to find a successful approach?

It is good to start with companies in your field to see what works and where there are opportunities for improvement. But you can also look outside the industry to get great ideas. Observe industry leaders and study their successes. Be creative and compile best practices in such a way that you make them your own.

#2) What skills do you need?

A new business model may require additional skills that you do not possess. If so, consider getting more training. Use this opportunity to read, listen, and get more experience in the areas where you need to develop. Another alternative is to hire out your weakness by building a team that provides the expertise you need.

#3) What resources must you secure?

Whether you are starting a new company or reinventing an existing one, you may need to secure more resources to move to the next level. Some examples of resources that you may need include money, people, and equipment. Consider what industry leaders are doing and the resources that make it possible for them to achieve extraordinary results.

#4) What will it cost?

There is an investment cost for implementing your business start-up, expansion, or growth model. Look into the capital requirements as you go through each of the decision points. A good rule of thumb is to start with a budget. Creating your ideal company can be exciting and having a budget helps you maintain financial discipline in the process.

#5) When should you start?

Putting the new model in action requires research and planning that you can done in stages. Start with the objectives that you want to achieve then create a reasonable timeline for the results. Consider current capacity and financial resources as you make your decision.

The purpose of using a business model is to accelerate results using proven practices for success. They are a great way to get big business results on a small business budget. To keep building momentum it is important to have measures to monitor performance. Track results and be willing to make needed adjustments along the way.

Use the Business Model Canvas to Grow Your Business

When you think of creating a business model, what comes to mind? – Your product/service; who your customers will be; your financial costs, short and long term profits; what your revenue streams will be, etc.? In all probability, lists will be created under several headings, which will then develop into greater detail over several pages, before you have your finished business model. This is all very time-consuming, especially as you will have to change these plans if something doesn’t quite work the way you thought it would. It’s usually a case of, back to the drawing board and going through all those details, and making necessary changes – right? That’s a lot of time and money.

Using a Business Model Canvas, on the other hand, could prove to be a valuable tool in helping you to develop your venture’s model and achieve success in it, regardless of what type of venture it is. It enables you to visualise and map your model onto one page and allows you to make changes as and when required. This canvas (made up of 9 building blocks) provides you with a clearer understanding of the relationship between, products, channels of distribution and costs, etc. (see reference below)

These blocks consist of:

Key Partners – e.g. partners, suppliers
Key Activities – e.g. distribution channels, customer relationships, revenue streams
Key Resources – e.g. human, financial
Value Propositions – e.g. brand, price, design
Customer Relationships – e.g. personal assistance, self service
Customer Segments – e.g. mass market, niche market
Channels – e.g. delivery, after-sales
Cost Structure – e.g. fixed costs, variable costs
Revenue Streams – e.g. commodity sale, subscription fee

Although the canvas is pre-structured, each component will be unique to your model. Visualising the relationship between components, allows both the entrepreneur and existing owner, to experiment with various strategic possibilities thus maximising the potential for success, growth and profitability. And to learn the technique in the right way is to hire a business coach and learn the core of the technique.

The business model canvas is not meant to be static; it is for the purpose of learning by experimentation and from making mistakes. With the benefits of having a visual tool, experimentation doesn’t have to have major costs, which can be incurred by taking a product to market, only to find your channels of distribution could have been less costly and/or more effective. Rather it allows you to make quick changes to your business model and help secure your competitive strategy.

Principal Consultant of Business Reboot, Lorraine Garvie, has significant and comprehensive experience as a Business Consultant for small to medium sized businesses throughout Australia and the UK.